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Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris; Trott, Paul - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
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Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)
Trihatmoko, R. Agus - In: Research in world economy 10 (2019) 3, pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
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Innovativität des Marketing : Konzeption, Anwendbarkeit und Umsetzung in der Konsumgüterbranche
Beinert, Markus - 2008
Persistent link: https://www.econbiz.de/10013429972
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From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno; Cillo, Paola; Mazursky, David - In: Strategic market creation : a new perspective on …, (pp. 3-26). 2008
Persistent link: https://www.econbiz.de/10003732297
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Supplier led new product development process improvement in the UK fast moving consumer goods industry
Francis, Mark; Dorrington, Peter; Hines, Peter - In: International journal of innovation management 12 (2008) 2, pp. 195-222
Persistent link: https://www.econbiz.de/10003743240
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Socialʹnye problemy stanovlenija innovacionnoj ėkonomiki v Belarusi
Sokolova, Galina Nikolaevna (contributor) - 2008
Persistent link: https://www.econbiz.de/10003836099
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A pragmatic and holistic approach to strategic formulation through adopting balanced scorecard, SWOT analysis and blue ocean strategy - a case study of a consumer product manufactu...
Koo, L. C.; Koo, Hannah; Luk, Lewis - In: International journal of managerial and financial accounting 1 (2008/09) 2, pp. 127-146
Persistent link: https://www.econbiz.de/10003806072
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Strategische Orientierungen des Innovationsmanagements in Handel und Konsumgüterindustrie
Zentes, Joachim; Krebs, Juliane - In: Ganzheitliche Unternehmensführung in dynamischen …, (pp. 49-68). 2009
Persistent link: https://www.econbiz.de/10003883912