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Ausgewählte Theorieansätze zur Erklärung des Nachfragerverhaltens bei technologischen Innovationen
Pohl, Alexander - 1994 - 1. Aufl
Persistent link: https://www.econbiz.de/10000594765
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Information, promotion, and the adoption of innovative consumer durables
Song, Michael; Parry, Mark E. - In: The journal of product innovation management : an … 26 (2009) 4, pp. 441-454
Persistent link: https://www.econbiz.de/10003860420
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Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh; Talukdar, Debabrata; Kwon, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
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Predicting new product adoption using Bayesian truth serum
Howie, Patrick J.; Wang, Ying; Tsai, Joanne - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10009235950
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Adoption technologiebasierter Self-Service-Innovationen : Analyse der Wirkungsmechanismen im Entscheidungsprozess der Konsumenten
Harms, Ann-Kathrin - 2002 - 1. Aufl
Persistent link: https://www.econbiz.de/10001658211
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Zur Preispolitik bei neuen Produkten unter Unsicherheit und Kommunikation
Weiser, Christoph - In: Marketing - Management, (pp. 99-124). 2002
Persistent link: https://www.econbiz.de/10001646522
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A choice-based diffusion model for multiple generations of products
Jun, Duk Bin; Park, Yoon-shik - In: Technological forecasting & social change : an … 61 (1999) 1, pp. 45-58
Persistent link: https://www.econbiz.de/10001417345
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Consumer loans in a process of diffusion of innovations : an axiomatic analysis
Cialowicz, Beata - In: Annals of economics and finance 21 (2020) 2, pp. 393-414
Persistent link: https://www.econbiz.de/10012647853
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The numerical precision effect : how precision of attribute information affects adoption of technology products
Park, Hanyong; Kwon, JaeHwan - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 1, pp. 69-76
Persistent link: https://www.econbiz.de/10012815644
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Enchantment and perpetual desire : theorizing disenchanted enchantment and technology adoption
Belk, Russell W.; Weijo, Henri; Kozinets, Robert V. - In: Marketing theory 21 (2021) 1, pp. 25-52
Persistent link: https://www.econbiz.de/10012484422