Purpose – The purpose of this paper is to conceptualize a model for fostering innovation in marketing by virtue of the competitiveness that is an outcome of the collaboration between international and local firms working together in emerging markets. Design/methodology/approach – The authors...

FRONT COVER -- INNOVATION AND STRATEGY -- CONTENTS -- EDITORIAL ADVISORY BOARD -- ABOUT THE GUEST EDITORS AND AUTHORS -- Guest Editors -- Authors -- Introduction -- INTRODUCTION -- Overview -- Publication Mission -- Chapters in This Volume -- CONCEPTUAL PAPERS -- STRATEGIC DECISION MAKING IN AN...