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Markterfolg radikaler Innovationen : Determinanten des Akzeptanzverhaltens
Regier, Stefanie (contributor) - 2007
Für viele Unternehmen ist die Innovationsfähigkeit ein kritischer Erfolgsfaktor. Dennoch scheitern zahlreiche … Verknüpfung von Schematheorie und der Theorie des überlegten Handelns erweist sich in diesem Zusammenhang als gewinnbringendes …
Persistent link: https://www.econbiz.de/10013516718
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Innovatives Management : mit 18 Tabellen
Berndt, Ralph (ed.) - 2000
Persistent link: https://www.econbiz.de/10001446487
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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Perceived environmental turbulence, strategic orientations and new product success : a comparative study of SMEs and large manufacturing exporters
Zhang, Jing; Jiang, Yanxin; Zhu, Miao - In: Journal of advances in management research : JAMR 12 (2015) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011376978
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Interdependence and communication between technically trained managers and marketing managers during innovation projects
Massey, Graham R.; Kyriazis, Elias - In: International journal of innovation management 18 (2014) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10010387327
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New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing; Tong, Canon - In: The journal of business & industrial marketing 28 (2013) 7, pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
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Sales-marketing encroachment effects on innovation
Keszey, Tamara; Biemans, Wim - In: Journal of business research : JBR 69 (2016) 9, pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
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Paths to success : an ambidexterity perspective on how responsive and proactive market orientation affect SMEs' business performance
Tan, Min; Liu, Zhiying - In: Journal of strategic marketing 22 (2014) 5, pp. 420-441
Persistent link: https://www.econbiz.de/10010417131