New product success : empirical evidence from SMEs in China
Stanley Kam Sing Wong; Canon Tong
| Year of publication: |
2013
|
|---|---|
| Authors: | Wong, Stanley Kam Sing ; Tong, Canon |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 7, p. 589-601
|
| Subject: | New products | Product development | Small to medium-sized enterprises | China, Customer orientation | Competitor orientation | New product success | China | KMU | SME | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Innovation | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management | Produktmanagement | Product management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010125756