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Innovativität des Marketing : Konzeption, Anwendbarkeit und Umsetzung in der Konsumgüterbranche
Beinert, Markus - 2008
Persistent link: https://www.econbiz.de/10013429972
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Creative marketing for new product and new business development
Ishikawa, Akira (ed.) - 2008
Persistent link: https://www.econbiz.de/10003689530
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Kundenorientiertes Qualitäts-Signaling : eine Übertragung auf Signaling in Produkt-Vorankündigungen
Schnoor, Anje - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013429628
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The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven - In: Journal of business-to-business marketing 23 (2016) 3, pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
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Kundenorientierte Produktentwicklung : Marketingwissen für Ingenieure und Entwickler
Gochermann, Josef - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001769381
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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011631733
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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
Social media as a new emerging tool of marketing / Rawan T. Khasawneh, Jordan University of Science and Technology … Tai'f, Saudi Arabia, Rawan Khasawneh, Jordan University of Science and Technology, Jordan -- Marketing on tumblr : where …
Persistent link: https://www.econbiz.de/10011617754
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Gesundheitsmarketing : Patientenempowerment als Kernkompetenz
Harms, Fred; Gänshirt, Dorothee - 2005
Persistent link: https://www.econbiz.de/10002850938
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Gesundheitsmarketing : Patienten-Empowerment als Kernkompetenz
Harms, Fred - 2016
Persistent link: https://www.econbiz.de/10014508915