Strategic uses of social media for improved customer retention
Wafaa Al-Rabayah (Independent Researcher, Jordan), Rawan Khasawneh (Jordan University of Science and Technology, Jordan), Rasha Abu-Shamaa (Yarmouk University, Jordan), Izzat Alsmadi (Boise State University, USA)
| Year of publication: |
2017
|
|---|---|
| Other Persons: | Al-Rabayah, Wafaa (ed.) ; Khasawneh, Rawan Tayseer (ed.) ; Abu-Shamaa, Rasha (ed.) ; Alsmadi, Izzat (ed.) |
| Publisher: |
Hershey, PA : Business Science Reference |
| Subject: | Beziehungsmarketing | Relationship marketing | Innovation | Soziales Netzwerk | Social network | Social Web | Social web | Social Media | Marketing |
Online Resource
| Extent: | 1 Online-Ressource (1 online resource) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 1-5225-1687-5 ; 1-5225-1686-7 ; 978-1-5225-1687-3 ; 978-1-5225-1686-6 |
| Other identifiers: | 10.4018/978-1-5225-1686-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011631733