Public agencies provide subsidies for small and medium sized businesses (SMEs) to foster their development in terms of employment and sales. Although input and output additionality have been researched intensively little is known about the actual long-term effects of subsidies on SME growth....

Begriff und Anliegen des Produktmanagement -- Ziele, Aufgaben und Grundkonzept des Produktmanagement -- Strategische Aspekte des Produktmanagement -- Produktinnovation -- Produktimitation -- Markteintrittsstrategien -- Leistungskern -- Design und Verpackung -- Sekundärdienstleistungen --...

Companies that want to grow face a fundamental dilemma: They can only increasetheir current base of sales substantially if they introduce really new products into themarket. However, the risk of a market failure also increases with the degree of innovativenessof the product (Booz, Allen &...