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Marke 2029
Zentes, Joachim; Specht, Uwe - In: Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog …, (pp. 135-156). 2004
Persistent link: https://www.econbiz.de/10003849431
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Wann honoriert der Verbraucher Marketinginnovationen? : Einsichten aus der Panelforschung
Twardawa, Wolfgang - In: Innovative Markenpolitik, (pp. 43-64). 2007
Persistent link: https://www.econbiz.de/10003498691
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Innovation : Lebensnerv der Marke
Sattler, Henrik; Wildner, Raimund - In: Warum sind Marken erfolgreich? : [Markendialog Februar 1999], (pp. 53-77). 1999
Persistent link: https://www.econbiz.de/10001721525
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Erfolgsfaktoren von Markentransfers
Zatloukal, Grit - 1999
Persistent link: https://www.econbiz.de/10001468855
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Marken als Innovationsindikator für Dienstleistungen
Schmoch, Ulrich - 2003
Persistent link: https://www.econbiz.de/10001754583
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The timing of trademark application in innovation processes
Seip, Marcel; Castaldi, Carolina; Flikkema, Meindert; … - In: Technovation : the international journal of … 72/73 (2018), pp. 34-45
Persistent link: https://www.econbiz.de/10012011202
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10010263745