The timing of trademark application in innovation processes
Marcel Seip, Carolina Castaldi, Meindert Flikkema, Ard-Pieter De Man
| Year of publication: |
2018
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|---|---|
| Authors: | Seip, Marcel ; Castaldi, Carolina ; Flikkema, Meindert ; Man, Ard-Pieter de |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 72/73.2018, p. 34-45
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| Subject: | Innovation | IPR strategy | Start-ups | Timing | Trademarks | Immaterialgüterrechte | Intellectual property rights | Markenrecht | Trademark law | Unternehmensgründung | Business start-up | Innovationsmanagement | Innovation management | Markenführung | Brand management | Handelsmarke | Store brand | Markenartikel | Brand | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.technovation.2018.02.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012011202