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Comparative versus noncomparative sales pitches : impact on new product buying behaviors and moderating role of buyerseller relationship
Dianoux, Christian; Herrmann, Jean-Luc; Chakroun, Ridha; … - In: The journal of applied business research 31 (2015) 4, pp. 1508-1518
Persistent link: https://www.econbiz.de/10011350496
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Creating knowledge together with your customers - the case of early customer integration (ECI) into the innovation process
Wecht, Christoph H. - In: Knowledge management : nurturing culture, innovation …, (pp. 449-460). 2005
Persistent link: https://www.econbiz.de/10003384378
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Collaborative partnerships in the automotive industry : key motives and resource integration strategy
Kukkamalla, Prasanna Kumar; Bikfalvi, Andreas; … - In: International journal of business innovation and … 24 (2021) 4, pp. 571-592
Persistent link: https://www.econbiz.de/10012507287
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Collaboration scope and product innovation in B2B markets : are there too many cooks or is it the customer who spoils the broth?
Mooi, Erik; Osinga, Ernst Christiaan; Santos, Carlos Daniel - In: European journal of marketing 56 (2022) 3, pp. 899-921
Persistent link: https://www.econbiz.de/10013173452
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Embedded relationships : implications for networks, innovation, and ecosystems
Chandler, Jennifer D.; Wieland, Heiko - In: Journal of business market management : jbm 4 (2010) 4, pp. 199-215
Persistent link: https://www.econbiz.de/10008758133
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Vertical relationship, complementarity and product innovation : an intellectual capital-based view
Delgado-Verde, Miriam; Martín de Castro, Gregorio; … - In: Knowledge management research & practice : KMRP 12 (2014) 2, pp. 226-235
Persistent link: https://www.econbiz.de/10010383435
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Die Bindungen der Globalisierung : Interorganisationsbeziehungen im regionalen und globalen Wirtschaftsraum
Fuchs, Gerhard (ed.); Krauss, Gerhard (contributor);  … - 1999
Persistent link: https://www.econbiz.de/10001381915
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Business services as actors of knowledge transformation and diffusion : some empirical findings on the role of KIBS in regional and national innovation systems
Muller, Emmanuel; Zenker, Andrea - 2001
Over the last years, there has been a significant increase in the attention paid to the activities of knowledge-intensive business services (KIBS). KIBS produce and duffus knowledge, which is crucial for innovation processes. The paper gives an overview of the role and function of KIBS in...
Persistent link: https://www.econbiz.de/10011281079
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Business services as actors of knowledge transformation : the role of KIBS in regional and national innovation systems
Muller, Emmanuel; Zenker, Andrea - In: Research policy : policy, management and economic … 30 (2001) 9, pp. 1501-1516
Persistent link: https://www.econbiz.de/10001640345
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Die Aufnahmebereitschaft des Handels für neue technologische Gebrauchsgüter unter Berücksichtigung von Produkt-Vorankündigungen
Scharffenberg, Malte - 2000
Persistent link: https://www.econbiz.de/10001472996