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Periscopic media tour

Henry, Craig - In: Strategy & leadership : a publication of Strategic … 35 (2007) 3, pp. 56-62

Persistent link: https://www.econbiz.de/10003497155

Returns on brand investments : maximizing financial returns from brand strategy

Seddon, Joanna - In: Handbook on brand and experience management, (pp. 235-249). 2008

Persistent link: https://www.econbiz.de/10003789048

The availability, strength and efficiency of appropriability mechanisms : protecting investments in knowledge creation

Hurmelinna-Laukkanen, Pia - In: International journal of technology management : IJTM 45 (2008/09) 3/4, pp. 282-290

Persistent link: https://www.econbiz.de/10003824428

Implementing a pre-launch named patient programme : evidence of increased market share

Bates, Andree K. - In: Journal of medical marketing : device, diagnostic and … 8 (2008) 4, pp. 319-324

Persistent link: https://www.econbiz.de/10003872284

Which innovation efforts will pay?

Kandybin, Alexander - In: MIT sloan management review 51 (2009/10) 1, pp. 53-60

Persistent link: https://www.econbiz.de/10003945555

The impact of regulation-driven environmental innovation on innovation success and firm performance

Rennings, Klaus; Rammer, Christian - 2010

The impact of environmental innovations on firm performance is ambiguous. On the one hand, regulatory-driven environmental innovation may impose additional costs to firms and lower their profits. On the other hand, eco-innovators could profit from lower uncertainty in innovation due to...