Mehr fürs Geld : Marketing punktgenau einsetzen
Year of publication: |
2007
|
---|---|
Authors: | Johannsen, Nicolai ; Meyer, Thomas ; Perrey, Jesko |
Published in: |
Akzente. - Köln : McKinsey & Company, Consumer Industries & Retail Group, ZDB-ID 1447507-8. - 2007, 1, p. 26-31
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Return on Investment | Return on investment |
-
Henry, Craig, (2007)
-
Entre consommateurs et marchés financiers, quel rôle pour la direction marketing?
Benoit-Moreau, Florence, (2007)
-
Market share and ROI : a peek at some unobserved variables
Ailawadi, Kusum L., (1993)
- More ...
-
Mehr fürs Geld : Marketing punktgenau einsetzen
Johannsen, Nicolai, (2007)
-
Retail brand management : perception, performance and improvement
Perrey, Jesko, (2015)
-
Mega-Macht Marke : Erfolg messen, machen, managen
Perrey, Jesko, (2011)
- More ...