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~subject:"Innovation"
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Innovation
Service-dominant logic
52
Service-Dominant Logic
49
Marketing theory
35
Marketingtheorie
34
Betriebliche Wertschöpfung
24
Value creation
24
Relationship marketing
18
Beziehungsmarketing
17
Dienstleistung
15
Dienstleistungsmarketing
13
Services
13
Services marketing
13
Customer integration
9
Institutional economics
9
Institutionenökonomik
9
Institutions
9
Kundenintegration
9
Marketing management
8
Marketingmanagement
8
Theory
8
Marketing
7
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service-dominant logic
6
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5
Service ecosystems
5
USA
5
United States
5
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4
Consumer behaviour
4
Ecosystems
4
Konsumentenverhalten
4
Lieferantenmanagement
4
S-D logic
4
Supplier relationship management
4
Systems theory
4
Unternehmensnetzwerk
4
Value co-creation
4
value cocreation
4
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English
7
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Vargo, Stephen L.
7
Akaka, Melissa Archpru
5
Wieland, Heiko
3
Akaba, Melissa Archpru
1
Barrett, Michael
1
Davidson, Elizabeth
1
Maglio, Paul P.
1
Prabhu, Jaideep
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Schau, Hope Jensen
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European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
Innovating in practice : perspectives and experiences
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Management information systems : mis quarterly
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ECONIS (ZBW)
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1
On value and value co-creation : a service systems and service logic perspective
Vargo, Stephen L.
;
Maglio, Paul P.
;
Akaka, Melissa Archpru
- In:
European management journal
26
(
2008
)
3
,
pp. 145-152
Persistent link: https://www.econbiz.de/10003743831
Saved in:
2
Service innovation in the digital age : key contributions and future directions
Barrett, Michael
;
Davidson, Elizabeth
;
Prabhu, Jaideep
; …
- In:
Management information systems : mis quarterly
39
(
2015
)
1
,
pp. 135-154
Persistent link: https://www.econbiz.de/10010505864
Saved in:
3
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
4
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
5
Practice diffusion
Akaka, Melissa Archpru
;
Schau, Hope Jensen
;
Vargo, …
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
6
,
pp. 939-969
Persistent link: https://www.econbiz.de/10013187931
Saved in:
6
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
7
Extending the context of innovation : the co-creation and institutionalization of technology and markets
Akaba, Melissa Archpru
;
Vargo, Stephen L.
;
Wieland, Heiko
- In:
Innovating in practice : perspectives and experiences
,
(pp. 43-57)
.
2017
Persistent link: https://www.econbiz.de/10011569962
Saved in:
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