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~subject:"Innovation"
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Innovation
Marketingmanagement
17,059
Marketing management
16,470
Marktforschung
12,300
Market research
6,858
Marketing
4,324
Consumer behaviour
4,100
Konsumentenverhalten
4,061
Theorie
3,824
Theory
3,807
Deutschland
3,034
Germany
2,649
Relationship marketing
2,437
Beziehungsmarketing
2,430
USA
1,771
United States
1,677
Brand management
1,525
Markenführung
1,516
Online-Marketing
1,303
Internet marketing
1,257
Strategisches Management
1,231
Unternehmenserfolg
1,068
Firm performance
1,063
Vereinigte Staaten
966
Strategic management
951
Internationales Marketing
882
International marketing
874
Werbung
866
Social Web
861
Social web
861
SME
837
KMU
836
Marketing theory
772
Marketingtheorie
767
Markenimage
747
Brand image
741
IT-gestütztes Marketing
741
Computer-assisted marketing
736
Advertising
715
Markenartikel
705
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O'Cass, Aron
7
Stern, Scott
7
Trajtenberg, Manuel
7
Belz, Christian
6
Droge, Cornelia
6
Herstatt, Cornelius
6
Zhang, Jing
6
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Hultink, Erik J.
5
Sakas, Damianos P.
5
Saran, Anshu
5
Song, Michael
5
Albers, Sönke
4
Brem, Alexander
4
Calantone, Roger J.
4
Cooper, Robert G.
4
Helm, Roland
4
Hult, G. Tomas M.
4
Kavoura, Androniki
4
Kohlbacher, Florian
4
Lilien, Gary L.
4
Lüthje, Christian
4
Mast, Claudia
4
Schnoor, Anje
4
Trommsdorff, Volker
4
Bamfo, Bylon Abeeku
3
Banerjee, Sumitro
3
Bang, Nguyen
3
Bonney, Lawrence
3
Cheng, Colin C.
3
Cook, Arthur G.
3
Dayan, Mumin
3
DeBrentani, Ulrike
3
Di Benedetto, C. Anthony
3
Didonet, Simone Regina
3
Dogbe, Courage Simon Kofi
3
Eid, Riyad
3
Eng, Teck Yong
3
Ernst, Holger
3
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IGI Global
4
Forschungsgruppe Konsum und Verhalten
2
Haupt Verlag
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Alexander Hamilton Institute, Inc
1
American Management Association
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Deutscher Industrie- und Handelskammertag
1
Edward Elgar Publishing
1
Esomar
1
European Society for Opinion and Marketing Research
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Forum Zukunftsfragen <3, 1983, Basel>
1
Frankreich / Ministère de l'Industrie et de la Recherche
1
Goethe-Universität Frankfurt am Main
1
Groupe de Sociologie du Travail <Paris>
1
Harvard Graduate School of Business Administration
1
IC-SIM <6., 2017, Paphos>
1
Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum
1
Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Innovacionnoe Razvitie Rossijskoj Ėkonomiki <3, 2010, Moskau>
1
Moskovskij Gosudarstvennyj Universitet Ėkonomiki, Statistiki i Informatiki
1
National Bureau of Economic Research
1
Prognos AG <Basel>
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
Szervezési és Vezetési Tudományos Társaság / Fiatalok Bizottsága
1
TRIBOTECHNIK Forschungsgesellschaft m.b.H.
1
Tūran Universitetí
1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
Universität des Saarlandes / Fachbereich Wirtschaftswissenschaft
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
30
The journal of business & industrial marketing
18
Journal of strategic marketing
17
International journal of innovation management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
SpringerLink / Bücher
14
Journal of business-to-business marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
International journal of technology management : IJTM
8
Cogent business & management
7
International journal of technology marketing : IJTMkt
7
Strategic market creation : a new perspective on marketing and innovation management
7
Technological forecasting & social change : an international journal
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
Journal of business economics : JBE
6
Journal of the Academy of Marketing Science
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
Consumer goods Europe
5
International journal of business innovation and research : IJBIR
5
Journal of marketing
5
Journal of marketing research : JMR
5
Management decision : MD
5
Springer eBook Collection / Business and Economics
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technology analysis & strategic management
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
European journal of innovation management
4
IEEE transactions on engineering management : EM
4
Innovation: organization & management : IOM
4
International journal of business innovation and research
4
International journal of entrepreneurship and innovation management
4
Journal of business strategy
4
Journal of innovation & knowledge : JIK
4
Journal of marketing management : MM
4
Journal of open innovation : technology, market, and complexity
4
Journal of retailing and consumer services
4
MIT sloan management review
4
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Source
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ECONIS (ZBW)
1,082
Other ZBW resources
11
USB Cologne (EcoSocSci)
5
EconStor
1
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Communication management via Web : the web-based tool ICOM Compass
Jäger, Hans-Werner
;
Jäger, Annegret
- In:
Strategies and communications for innovations : an …
,
(pp. 319-337)
.
2011
Persistent link: https://www.econbiz.de/10008987444
Saved in:
2
Seminar on "Pharmaceutical Market Research for New Product Development : Basel, 5th to 8th March, 1975 ; [papers]
1975
Persistent link: https://www.econbiz.de/10000333648
Saved in:
3
New product launch and marketing research findings
Tesar, George
;
Marell, Agneta
- In:
Strategic technology management : building bridges …
,
(pp. 401-412)
.
2008
Persistent link: https://www.econbiz.de/10003737695
Saved in:
4
Boosting innovation and knowledge through delocalization : market intelligence at trade shows
Solberg Søilen, Klaus
- In:
Problems and perspectives in management : PPM ; …
8
(
2010
)
3
,
pp. 200-207
Persistent link: https://www.econbiz.de/10008696209
Saved in:
5
Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven
;
Vyncke, Patrick
;
Berte, Katrien
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
Saved in:
6
MDS maps for product attributes and market response : an application to scanner panel data
Andrews, Rick L.
;
Manrai, Ajay K.
-
2007
Persistent link: https://www.econbiz.de/10003541417
Saved in:
7
Teaching notes : the "Bear Claw" drywall clips ; taking a new product to market
Van Winter, Jerrold A.
- In:
Journal of business case studies
9
(
2013
)
3
,
pp. 249-254
Persistent link: https://www.econbiz.de/10009751027
Saved in:
8
Effects of relational proclivity and marketing intelligence on new product development
Trainor, Kevin J.
;
Krush, Michael T.
;
Agnihotri, Raj
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 788-806
Persistent link: https://www.econbiz.de/10010227504
Saved in:
9
A job demands-resources perspective on salespersons’ market intelligence activities in new product development
Kuester, Sabine
;
Rauch, Andreas
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011486149
Saved in:
10
Market new products successfully : using simulated test marketing technology
Clancy, Kevin J.
;
Krieg, Peter C.
;
Wolf, Marianne McGarry
-
2006
Persistent link: https://www.econbiz.de/10002772685
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