Showing 1 - 10 of 1,812
With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in
Persistent link: https://www.econbiz.de/10003782036
Persistent link: https://www.econbiz.de/10004586564
Persistent link: https://www.econbiz.de/10003785434
Persistent link: https://www.econbiz.de/10003551209
Persistent link: https://www.econbiz.de/10011520082
Persistent link: https://www.econbiz.de/10001780274
ventures, customer-oriented solution businesses and IT-based management. Research and managerial implications arising from … will be invaluable to academics and students with an interest in business and management, and to managers in the IT …
Persistent link: https://www.econbiz.de/10014473780
Persistent link: https://www.econbiz.de/10004881094
Persistent link: https://www.econbiz.de/10003377525