Similar Search Results - EconBiz

Service provider - customer interactions : key to success of innovative services

Hoffmann, Antje; Herstatt, Cornelius - 2005 - [Elektronische Ressource]

The majority of service providers have recognized the need to develop innovative services that meet sophisticated customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and technologies this has become a more demanding task than ever...

Persistent link: https://www.econbiz.de/10009424474

Applying principles of management innovation in advertising agencies

Rubik, Andrea - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 286-296

management practices in advertising agencies also need some transformation. Through exploring management innovation principles … enhance organizational performance. This paper explores the application and framework for novel management practices in an … advertising agency. A proposed model is based on the principles of management innovation and the activities needed to drive …

Persistent link: https://www.econbiz.de/10013170497

Driving creativity and innovation through culture

Archer, Anne; Walczyk, Doris - In: Corporate creativity : developing an innovative organization, (pp. 39-46). 2009

Persistent link: https://www.econbiz.de/10003857060

Radikale Produktinnovationen und die Fähigkeit zur Transformation : eine empirische Untersuchung der Determinanten

Eisert, Ulrich - 2006

Persistent link: https://www.econbiz.de/10003312926

How innovation impacts artistic creativity : managing innovation in the advertising sector

Öberg, Christina - In: International journal of innovation management 20 (2016) 4, pp. 1640005-1-23

Persistent link: https://www.econbiz.de/10011502950

Produkt/Marktstrategien : Handbuch zur marktsicheren Produkt- und Sortimentsplanung in Klein- und Mittelunternehmungen der Investitionsgüterindustrie

Rupp, Martin A. - 1988 - 3., erw. Aufl

Persistent link: https://www.econbiz.de/10000760258

Marketing für Innovationen

Weisenfeld-Schenk, Ursula - In: Branchenspezifisches Marketing : Grundlagen, …, (pp. 705-721). 2001

Persistent link: https://www.econbiz.de/10001557893

Etablierungsmanagement innovativer Unternehmensgründungen : eine empirische Analyse der Biotechnologie

Freier, Peter - 2000

Persistent link: https://www.econbiz.de/10001487885

Das Management von Innovationsclustern : eine theoriebasierte empirische Analyse der Erfolgswirkungen

Gull, Isabel - 2015

Persistent link: https://www.econbiz.de/10011293012

Product strategy for high-technology companies : accelerating your business to Web speed

MacGrath, Michael E. - 2001 - 2. ed.

Persistent link: https://www.econbiz.de/10004604957

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