van Riel, Allard C.R.; Semeijn, Janjaap; Hammedi, Wafa; … - In: Management Decision 49 (2011) 5, pp. 762-783
Purpose – Decision‐making in early stages of technology‐based service (TBS) innovation projects proves to be challenging. Current failure rates in service innovation are high, while the investments in innovation projects are substantial. Research suggests that enhancing decision‐making...