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The end of management? -- The ultimate advantage -- An agenda for management innovation -- Creating a community of … -- Escaping the shackles -- Embracing new principles -- Learning from the fringe -- Becoming a management innovator -- Building … the future of management …
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With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in
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