This unique book unveils an invaluable paradigm for companies wishing to create new knowledge. Mitsuru Kodama's new theoretical framework is achieved using a combination of approaches including knowledge sharing, knowledge integration, strategy, organization, corporate culture and leadership....

With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in