beginning of any Entrepreneurship course, either in sections such as “Challenges of Entrepreneurship” or “Articulating Business …

by co-creative platforms for innovation. The definition of marketing communication strategies that promote motivation and … theoretical framework, and the second part where a model is developed for the marketing communication strategies that appeal to …

orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product … innovativeness as factors to leverage marketing performance. Five hypotheses were developed and tested in a sample frame of 121 SMEs …-resonance innovation capability in two folds. Firstly, a techno-resonance innovation capability is proved as a mediator of marketing …

entrepreneurship skills and competencies are different from those that are imparted at present and therefore there is a need to revise …

innovation and a private sector, for-profit business model that implements the ideas on innovation and entrepreneurship … segment of the market comprised of users from both technological clusters. Some marketing professionals call this early small … market a quot;nichequot; market, which is very hard to see using conventional marketing data.In order to see the future, most …