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The effectiveness of market information in enhancing new product success rates
Hart, Susan; Tzokas, Nikolaos; Saren, Michael - In: European Journal of Innovation Management 2 (1999) 1, pp. 20-35
An overview of the success/failure literature in new product development points to a long list of critical success factors (CSF), which define what should be done to enhance new product success rates but not how to do it. The net result is failure rates which are marginal improvements on...
Persistent link: https://www.econbiz.de/10014721300
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Launch strategies and product advantage
Hultink, Erik J. - 1995
Persistent link: https://www.econbiz.de/10013421229
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Innovation and new product development
Hart, Susan - In: Marketing theory : a student text, (pp. 281-303). 2010
Persistent link: https://www.econbiz.de/10003950909
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New product development
Hart, Susan - In: The marketing book, (pp. 314-341). 2003
Persistent link: https://www.econbiz.de/10001725162
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Exploring mediating and moderating influences on the links among cycle time, proficiency in entry timing, and new product profitability
Langerak, Fred; Hultink, Erik J.; Griffin, Abbie - In: The journal of product innovation management : an … 25 (2008) 4, pp. 370-385
Persistent link: https://www.econbiz.de/10003731190
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Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003415077
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Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.; Hultink, Erik J.; Diamantopoulos, … - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 340-356
Persistent link: https://www.econbiz.de/10003531752
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The influence of collaborative IT tools on NPD : high-performing NPD teams tend to use collaborative tools such as wikis and microblogs throughout the NPD process
Marion, Tucker J.; Reid, Mike; Hultink, Erik J.; … - In: Research technology management : RTM 59 (2016) 2, pp. 47-53
Persistent link: https://www.econbiz.de/10011458863
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The mediating role of new product development in the link between market orientation and organizational performance
Langerak, Fred; Hultink, Erik J.; Robben, Henry S. J. - In: Journal of strategic marketing 15 (2007) 4, pp. 281-305
Persistent link: https://www.econbiz.de/10003629917
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The impact of the frequency of usage of IT artifacts on predevelopment performance in the NPD process
Reid, Mike; Hultink, Erik J.; Marion, Tucker; Barczak, … - In: Information & management : the internat. journal of … 53 (2016) 4, pp. 422-434
Persistent link: https://www.econbiz.de/10011495267