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~subject:"Innovation"
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Innovation
Consumer behaviour
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1993-2002
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Strategic market creation : a new perspective on marketing and innovation management
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
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SMEs inventive performance and profitability in the markets for technology
Padula, Giovanna
;
Novelli, Elena
;
Conti, Raffaele
- In:
Technovation : the international journal of …
41/42
(
2015
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011563504
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2
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
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