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~subject:"Innovation"
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Service Blueprinting: A Practi...
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Innovation
Dienstleistung
25
Beziehungsmarketing
15
Consumer behaviour
15
Konsumentenverhalten
15
Service quality
15
Marketing
14
Relationship marketing
14
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11
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transformative service research
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Forschung
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Innovation adoption
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Innovationsakzeptanz
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Bitner, Mary Jo
3
Ostrom, Amy L.
2
Bowen, David E.
1
Brown, Stephen Walter
1
Cadwallader, Susan
1
Jarvis, Cheryl Burke
1
Parasuraman, A.
1
Patrício, Lia
1
Voss, Christopher A.
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Wangenheim, Florian von
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Journal of service research : JSR
2
Business horizons
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Frontline employee motivation to participate in service innovation implementation
Cadwallader, Susan
;
Jarvis, Cheryl Burke
;
Bitner, Mary Jo
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10003980624
Saved in:
2
Service research priorities in a rapidly changing context
Ostrom, Amy L.
;
Parasuraman, A.
;
Bowen, David E.
; …
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 127-159
Persistent link: https://www.econbiz.de/10011283713
Saved in:
3
The service imperative
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Business horizons
51
(
2008
)
1
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003708228
Saved in:
4
High tech and high touch : a framework for understanding user attitudes and behaviors related to smart interactive services
Wünderlich, Nancy V.
;
Wangenheim, Florian von
;
Bitner, …
- In:
Journal of service research : JSR
16
(
2013
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009751129
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