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Inscribing value on business model innovations : insights from industrial projects commercializing disruptive digital innovations

Simmons, Geoffrey; Palmer, Mark; Truong, Yann - In: Industrial marketing management : the international … 42 (2013) 5, pp. 744-754

Persistent link: https://www.econbiz.de/10010211329

Branding strategies for high-technology products : the effects of consumer and product innovativeness

Truong, Yann; Klink, Richard R.; Simmons, Geoffrey; … - In: Journal of business research : JBR 70 (2017), pp. 85-91

Persistent link: https://www.econbiz.de/10011620254

Startup category membership and boundary expansion in the field of artificial intelligence

Truong, Yann - In: International journal of entrepreneurial behavior & research 30 (2024) 2/3, pp. 398-420

Persistent link: https://www.econbiz.de/10014489102

Can environmental innovation be a conventional source of higher market valuation?

Truong, Yann; Berrone, Pascual - In: Journal of business research : JBR 142 (2022), pp. 113-121

Persistent link: https://www.econbiz.de/10013168114

Customers involvement and firm absorptive capacity in radical innovation : the case of technological spin-offs

Scaringella, Laurent; Miles, Raymond E.; Truong, Yann - In: Technological forecasting & social change : an … 120 (2017), pp. 144-162

Persistent link: https://www.econbiz.de/10011886834

The impact of technological green new product introductions on firm profitability

Palmer, Mark; Truong, Yann - In: Ecological economics : the transdisciplinary journal of … 136 (2017), pp. 86-93

Persistent link: https://www.econbiz.de/10011793813

Artificial intelligence as an enabler for innovation : a review and future research agenda

Truong, Yann; Papagiannidis, Savvas - In: Technological forecasting & social change : an … 183 (2022), pp. 1-6

Persistent link: https://www.econbiz.de/10013473378

Microfoundations of Innovative Capabilities : The Leverage of Collaborative Technologies on Organizational Learning and Knowledge Management in a Multinational Corporation

Schneckenberg, Dirk; Truong, Yann; Mazloomi, Hamid - 2015

Microfoundations of dynamic capabilities have become a central concept for strategy and innovation research. Yet, despite recent developments in information technologies which facilitate data flow and information management in firms, little is known about how organizational learning and...

Persistent link: https://www.econbiz.de/10014132545

Customers Involvement and Firm Absorptive Capacity in Radical Innovation : The Case of Technological Spin-Offs

Scaringella, Laurent; Miles, Raymond E.; Truong, Yann - 2018

This study investigates how the absorptive capacity of scientific spin-offs affects the benefits and challenges of customer involvement in the development of radical innovations. We conducted 36 interviews in 3 spin-offs over 4 years to collect data regarding customer involvement in the...

Persistent link: https://www.econbiz.de/10014123293