Status and Conspicuousness - Are They Related? Strategic Marketing Implications for Luxury Brands
Year of publication: |
2008
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Authors: | Truong, Yann ; Simmons, Geoff ; Mccoll, Rodd ; Kitchen, Philip |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 16.2008, 3, p. 189-204
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