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~subject:"Innovation"
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Strategic market creation : a new perspective on marketing and innovation management
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Convergent designs in fine fashion : an evolutionary model for stylistic innovation
Cappetta, Rossella
;
Cillo, Paola
;
Ponti, Anna
- In:
Research policy : policy, management and economic …
35
(
2006
)
9
,
pp. 1273-1290
Persistent link: https://www.econbiz.de/10003394629
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2
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
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3
Consumer-CEO interaction as catalyst for business model innovation in established firms
Cillo, Paola
;
Priem, Richard L.
;
Verona, Gianmario
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 241-253
Persistent link: https://www.econbiz.de/10012544964
Saved in:
4
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
5
The strategic organization of innovation : state of the art and emerging challenges
Cillo, Paola
;
Verona, Gianmario
- In:
Strategic Organization
20
(
2022
)
4
,
pp. 743-756
Persistent link: https://www.econbiz.de/10013477379
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