Purpose – The purpose of this paper is to frame innovation as a process of co‐creation according to a practice‐based view. Design/methodology/approach – The paper focuses on the innovation practices that occurred within the web contexts of ten companies. In accordance with netnography...

The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that...