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Innovation
Marketingmanagement
17,201
Marketing management
16,610
Produktgestaltung
5,704
Product design
4,771
Consumer behaviour
3,973
Konsumentenverhalten
3,949
Marketing
3,788
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3,581
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2,053
Sales promotion
1,969
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1,964
Germany
1,945
USA
1,758
United States
1,713
Brand management
1,684
Markenführung
1,674
Online-Marketing
1,320
Produktentwicklung
1,302
Internet marketing
1,277
New product development
1,232
Strategisches Management
1,213
Innovationsmanagement
1,124
Innovation management
1,099
Unternehmenserfolg
1,083
Firm performance
1,079
Strategic management
957
Marktforschung
880
Werbung
844
KMU
830
SME
830
Markenimage
796
Brand image
791
Internationales Marketing
791
International marketing
777
Social Web
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Dell'Era, Claudio
9
Chan, Tian Heong
8
Herstatt, Cornelius
8
Sosa, Manuel
8
Verganti, Roberto
8
Brem, Alexander
7
Mihm, Jürgen
7
O'Cass, Aron
7
Stern, Scott
7
Trajtenberg, Manuel
7
Wrigley, Cara
7
Zhang, Jing
7
Baldwin, Carliss Y.
5
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Brown, Tim
5
Cooper, Robert G.
5
Eppinger, Steven D.
5
Grossman, Gene M.
5
Helpman, Elhanan
5
Hultink, Erik J.
5
Kohlbacher, Florian
5
Lilien, Gary L.
5
Sakas, Damianos P.
5
Saran, Anshu
5
Straker, Karla
5
Albers, Sönke
4
Beckman, Sara L.
4
Cautela, Cabirio
4
Droge, Cornelia
4
Filippetti, Andrea
4
Fixson, Sebastian K.
4
Hult, G. Tomas M.
4
Kavoura, Androniki
4
Kim, Kyung Hoon
4
Kim, Namwoon
4
Magistretti, Stefano
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Mast, Claudia
4
Midler, Christophe
4
Schnoor, Anje
4
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National Bureau of Economic Research
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Alexander Hamilton Institute, Inc
1
American Marketing Association
1
Anglo-German Foundation for the Study of Industrial Society
1
BusinessVillage GmbH
1
CIRP - The International Academy for Production Engineering
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Commercial Development Association
1
Edward Elgar Publishing
1
Ekonomiska Forskningsinstitutet
1
Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm, Marknadstekniskt Centrum
1
Esomar
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Frankreich / Ministère de l'Industrie et de la Recherche
1
Frog Design
1
Gesellschaft Konstruktion und Entwicklung
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
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1
IC-SIM <6., 2017, Paphos>
1
INSEAD
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Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
1
Institutet för Internationellt Företagande
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Innovacionnoe Razvitie Rossijskoj Ėkonomiki <3, 2010, Moskau>
1
Meždunarodnyj Naučnyj Kongress Rolʹ Biznesa v Transformacii Rossijskogo Obščestva <7, 2012, Moskau>
1
Moskovskij Finansovo-Promyšlennyj Universitet "Sinergija"
1
Moskovskij Gosudarstvennyj Universitet Ėkonomiki, Statistiki i Informatiki
1
Norges Handelshøyskole, Biblioteket
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Schweden / Industriverk
1
Schweden / Miljö- och Energidepartementet
1
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Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
44
International journal of product development : IJPD
29
IEEE transactions on engineering management : EM
26
The journal of business & industrial marketing
19
Research policy : policy, management and economic studies of science, technology and innovation
18
International journal of innovation management
17
International journal of production research
17
Journal of strategic marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
The journal of product innovation management : an international publication of the Product Development & Management Association
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of technology management : IJTM
14
California management review
13
SpringerLink / Bücher
13
Technovation : the international journal of technological innovation, entrepreneurship and technology management
13
Technological forecasting & social change : an international journal
11
International journal of production economics
10
Technology analysis & strategic management
10
Faculty & research / Insead : working paper series
9
Industry and innovation
9
International journal of technology marketing : IJTMkt
9
Journal of business-to-business marketing
9
Cogent business & management
8
Journal of open innovation : technology, market, and complexity
8
Management decision : MD
8
Strategic Direction
8
European journal of marketing : EJM
7
Production and operations management : an international journal of the Production and Operations Management Society
7
Research technology management : RTM
7
Strategic market creation : a new perspective on marketing and innovation management
7
Corporate creativity : developing an innovative organization
6
Creativity and innovation management
6
EcoDesign : von der Theorie in die Praxis
6
International journal of business innovation and research
6
International journal of innovation : IJI journal
6
Journal of business strategy
6
Journal of marketing management : MM
6
Journal of the Academy of Marketing Science
6
Research-technology management : RTM
6
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ECONIS (ZBW)
1,744
Other ZBW resources
25
USB Cologne (EcoSocSci)
3
EconStor
2
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Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
2
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
3
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
4
How market perceptions influence knowledge strategies on user involvement
Christiansen, John K.
;
Lefèvre, Anne Sofie
;
Varnes, …
- In:
Strategic market creation : a new perspective on …
,
(pp. 285-312)
.
2008
Persistent link: https://www.econbiz.de/10003732366
Saved in:
5
Die strategische Rolle des Designs für erfolgreiche Innovationsprozesse
Wagner, Georg
;
Huber, Daniel
;
Christoffer, Ralf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 46-50
Persistent link: https://www.econbiz.de/10003535912
Saved in:
6
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
7
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
8
An empirical examination of the relationship between design, the NPI process and strategy implementation
Sung, Tung-Jung
;
Gilmour, Peter
- In:
International journal of technology management : IJTM
24
(
2002
)
5/6
,
pp. 542-556
Persistent link: https://www.econbiz.de/10001708378
Saved in:
9
Effective product organisation and development
Wills, Gordon
(
contributor
)
- In:
European journal of marketing : EJM
18
(
1984
)
6
,
pp. 2-123
Persistent link: https://www.econbiz.de/10001065459
Saved in:
10
Produktpolitik
Benkenstein, Martin
- In:
Die Betriebswirtschaft : DBW
55
(
1995
)
3
,
pp. 381-394
Persistent link: https://www.econbiz.de/10001183261
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