A value cocreation strategy model for improving product development performance
Year of publication: |
2016
|
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Authors: | Hsu, Yen |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 5, p. 695-715
|
Subject: | Marketing strategy | Innovation strategy | Design strategy | New product development (NPD) performance | Value cocreation strategy (VCS) | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Innovation | Produktgestaltung | Product design |
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