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Sprinter-type macro-flow models

Nijkamp, Willem G.; Leeflang, Peter

Persistent link: https://www.econbiz.de/10000724812

On the general structure of sprinter-type macro-flow models

Nijkamp, Willem G.; Leeflang, Peter - 1985

Persistent link: https://www.econbiz.de/10000708341

Absorbing integration : empirical evidence on the mediating role of absorptive capacity between functional-/cross-functional integration and innovation performance

Hausberg, J. Piet; Leeflang, Peter - In: International journal of innovation management 23 (2019) 6, pp. 1950056-1-37

Persistent link: https://www.econbiz.de/10012098630

Absorbing integration : empirical evidence on the mediating role of absorptive capacity between functional-/cross-functional integration and innovation performance

Hausberg, J. Piet; Leeflang, Peter - In: Managing knowledge, absorptive capacity and innovation, (pp. 437-473). 2021

Persistent link: https://www.econbiz.de/10012596600

The impact of adoption timing on new service usage and early disadoption

Prins, Remco; Verhoef, Peter C.; Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 304-313

Persistent link: https://www.econbiz.de/10003906417

Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions

Doorn, Jenny van; Risselada, Hans; Verhoef, Peter C. - In: Journal of business research : JBR 137 (2021), pp. 182-193

Persistent link: https://www.econbiz.de/10012665699

Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz

Fischer, Marc - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 343-359

Persistent link: https://www.econbiz.de/10012022546

Neuprodukteinführungen in der Filmindustrie : wie reagieren Kapitalmarktinvestoren auf den Umsatzerfolg neuer Kinofilme?

Clement, Michel; Fischer, Marc; Goerke, Björn - In: Die Betriebswirtschaft : DBW 67 (2007) 4, pp. 418-444

Persistent link: https://www.econbiz.de/10003517899

Erfolgsfaktor Internationalisierung : eine empirische Analyse der Breite und Geschwindigkeit der internationalen Markteinführung pharmazeutischer Innovationen von Folgen

Fischer, Marc; Clement, Michel - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 59 (2007) 7, pp. 847-881

Persistent link: https://www.econbiz.de/10003570169

Skimming or Penetration? Strategic Dynamic Pricing for New Products

Spann, Martin - 2014

Current complex dynamic markets are characterized by numerous brands, each with multiple products and price points, and differentiated on a variety of product attributes plus a large number of new product introductions. This study seeks to analyze dynamic pricing paths in a highly complex...

Persistent link: https://www.econbiz.de/10013046331