Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...

We develop a model with one innovating northern firm and heterogeneous southernfirms that compete in a final product market. We assume southern firms differ in their intrinsiccosts and their ability to adapt technology and study southern incentives to protect intellectualproperty rights. We find...

We develop a model with one innovating northern firm and several heterogeneousSouthern firms that compete in a final product market. We assume the southern firms differ intheir ability to adapt technology and use this heterogeneity to study the differing incentives ofsouthern governments to...