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Co-ordination costs and vertical integration in production franchise networks : a common agency model
Versaevel, Bruno - In: Research in economics : an international review of economics 56 (2002) 2, pp. 157-186
Persistent link: https://www.econbiz.de/10001708109
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Why do some new products fail? : evidence from the entry and exit of Vanilla Coke
Clark, Robert; Gong, Yiran - 2021
The analysis of new product introduction using discrete-choice demand models has focused on successful products (e.g. the minivan) and their welfare impacts. Instead, we apply this approach to unsuccessful products to provide insight into the reasons for their failure. Our case study is the...
Persistent link: https://www.econbiz.de/10012670911
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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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Research on the innovation of marketing management mode under the digital transformation of textile and garment enterprises
Liu, Jiahua; Liu, Zhenjian; Xu, Yunbao - In: Journal of information & knowledge management : JIKM 23 (2024) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014533763
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Tanulmánykötet az innovációs, a marketing és az információs tevékenység egyes összefüggéseiről
Deák, János; Hoványi, Gábor; Osman, Péter - 1987
Persistent link: https://www.econbiz.de/10000740205
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Analyse flexibilitätserhöhender Strategien und Instrumentarien der kapitalistischen Großunternehmen
Breiter, Madelaine-Susanne - 1985
Persistent link: https://www.econbiz.de/10000730211
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Strutture di mercato e politica degli investimenti in impianti industriali
Pivato, Sergio - 1982
Persistent link: https://www.econbiz.de/10000734118
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Marknadsförnyelse : en bok om verktygen for kontinuerlig utveckling av produkter och marknader
Dahlgren, Göran; Szatek, Aleksander - 1990
Persistent link: https://www.econbiz.de/10000807988