Chapter 1 Overview of agribusiness managerial and marketing advancements -- Chapter 2 Family farming systems of angola … agribusiness, including strategic, managerial, marketing, technological and geo-socio-political forces. Volume I explores the … strategic, managerial and marketing aspects of contemporary agribusiness, and descriptively and prescriptively investigates the …

determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are …Purpose The purpose of this article is to analyse the characteristics and determinants of marketing innovation in …

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

; marketing channels …