Innovating service-oriented business models in industrial business-to-business (B2B) contexts presents a complex and risky endeavor. Recently, System Dynamics (SD) modelling and simulation has been suggested as a tool for prototyping and experimentation in business model innovation (BMI)....

1. Service Design mit der Quadromo-Methode -- 2. Die vier Perspektiven des Service Design -- 3. Die Quadromo-Methode -- 4. Fallbeispiele zum Service Design -- 5. Erfolgsfaktoren für das Service Design -- Autoreninformationen.

IT fashions are IT innovations within a hyped phase. They are on the rise and claimed to be “the next big thing”. Investing in IT fashions bears potential for high returns in case the technology becomes institutionalized and first mover advantages can be realized. Contrary, it bears the risk...