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~subject:"Innovation"
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Innovation
Consumer behaviour
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Subsistence economy
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Subsistenzwirtschaft
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USA
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United States
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Entrepreneurship
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Marketingmanagement
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Armut
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Emotion
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Kolumbien
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Strategisches Management
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macromarketing
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1990-1996
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Rosa, Jose Antonio
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Qualls, William J.
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Spanjol, Jelena
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Bohlmann, Jonathan D.
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Journal of marketing education : JME
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ECONIS (ZBW)
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Marketing education for the next four billion : challenges and innovations
Rosa, Jose Antonio
- In:
Journal of marketing education : JME
34
(
2012
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10009548684
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2
The interplay of customer and product innovation dynamics : an exploratory study
Bohlmann, Jonathan D.
;
Spanjol, Jelena
;
Qualls, William J.
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 228-244
Persistent link: https://www.econbiz.de/10009723190
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3
How many and what kind? : the role of strategic orientation in new product ideation
Spanjol, Jelena
;
Qualls, William J.
;
Rosa, Jose Antonio
- In:
The journal of product innovation management : an …
28
(
2011
)
2
,
pp. 236-250
Persistent link: https://www.econbiz.de/10008933438
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