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~subject:"Innovation"
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European journal of marketing : EJM
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ECONIS (ZBW)
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Effective sense-and-respond strategies : mediating roles of exploratory and exploitative innovation
Ngo, Liem Viet
;
Bucic, Tania
;
Sinha, Ashish
;
Lu, Vinh Nhat
- In:
Journal of business research : JBR
94
(
2019
),
pp. 154-161
Persistent link: https://www.econbiz.de/10011947341
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2
Exploring and exploiting network relationships to commercialize technology : a biofuel case
Medlin, Christopher J.
;
Törnroos, Jan-Åke
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 42-52
Persistent link: https://www.econbiz.de/10011373948
Saved in:
3
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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