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~subject:"Innovation"
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Marketing : the core
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Innovation
Marketing
31,467
Marketingmanagement
17,145
Marketing management
16,554
Consumer behaviour
4,062
Theorie
3,969
Theory
3,953
Konsumentenverhalten
3,927
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3,370
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2,983
marketing
2,602
Relationship marketing
2,567
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2,533
USA
2,197
United States
2,010
Brand management
1,976
Markenführung
1,957
Strategisches Management
1,948
Online-Marketing
1,676
Internet marketing
1,638
Marktforschung
1,440
Management
1,420
Werbung
1,350
Unternehmenserfolg
1,249
Firm performance
1,202
Advertising
1,199
Strategic management
1,164
Marketing theory
1,142
Marketingtheorie
1,135
Agribusiness
1,104
Market research
1,102
Social Web
1,054
SME
1,052
Social web
1,051
KMU
1,040
Internationales Marketing
984
International marketing
929
Economics
847
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847
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845
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Belz, Christian
14
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9
Herstatt, Cornelius
7
Kohlbacher, Florian
7
Schögel, Marcus
7
Stern, Scott
7
Trajtenberg, Manuel
7
Kliche, Mario
6
Tomczak, Torsten
6
Trommsdorff, Volker
6
Vrontis, Demetris
6
Zhang, Jing
6
Bieger, Thomas
5
Brem, Alexander
5
Bresnahan, Timothy F.
5
Carson, David
5
Harms, Fred
5
Helm, Roland
5
Hultink, Erik J.
5
Kavoura, Androniki
5
Lakdawalla, Darius
5
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5
Saran, Anshu
5
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4
Gilmore, Audrey
4
Gupta, Suraksha
4
Hult, G. Tomas M.
4
Mast, Claudia
4
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4
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4
Song, Michael
4
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4
Weerawardena, Jay
4
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3
Ali, Shabahat
3
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3
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3
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3
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3
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3
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3
IGI Global
3
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2
Haupt Verlag
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Agricultural Economics Society - AES
1
Agriculture Canada, Government of Canada
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
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Arbeitsgemeinschaft für Rationalisierung des Landes Nordrhein-Westfalen / Arbeitsgruppe Wissenschaftliche Unternehmungsführung
1
Australian Agricultural and Resource Economics Society - AARES
1
Berliner Wissenschafts-Verlag
1
Business & Economics Society International / Conference <14., 2009, Kona, Hawaii>
1
BusinessVillage GmbH
1
Center for Economic Analysis <Boulder, Colo.>
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Chartered Institute of Marketing
1
Department of Industrial Engineering
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Deutscher Betriebswirtschafter-Tag <33, 1979, Berlin, West>
1
Donskoj Gosudarstvennyj Techničeskij Universitet <Rostow am Don>
1
Economics Research, World Bank Group
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
Esomar
1
European Association of Agricultural Economists - EAAE
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Frankreich / Ministère de l'Industrie et de la Recherche
1
Gesellschaft für Innovatives Marketing
1
Goethe-Universität Frankfurt am Main
1
Groupe de Sociologie du Travail <Paris>
1
HAL
1
IC-SIM <6., 2017, Paphos>
1
Institut Biznesa i Prava
1
Institut für Lebensmittel und Ressourcenökonomik, Rheinische Friedrich-Wilhelms-Universität Bonn
1
Institut für Marketing und Trendanalysen <Gutau>
1
Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
47
Journal of business research : JBR
40
The journal of business & industrial marketing
19
Journal of strategic marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European Journal of Marketing
14
International journal of innovation management
14
SpringerLink / Bücher
12
International journal of technology management : IJTM
9
International journal of technology marketing : IJTMkt
9
Journal of business-to-business marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Strategic market creation : a new perspective on marketing and innovation management
8
Cogent business & management
7
Journal of the Academy of Marketing Science
7
Springer eBook Collection
7
Technology analysis & strategic management
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
European journal of marketing : EJM
6
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
6
Journal of business economics : JBE
6
Strategic Direction
6
Technological forecasting & social change : an international journal
6
European journal of innovation management
5
Innovation: organization & management : IOM
5
International entrepreneurship and management journal
5
International journal of business innovation and research
5
International journal of business innovation and research : IJBIR
5
Journal of Business & Industrial Marketing
5
Journal of research in marketing and entrepreneurship : JRME
5
Management decision : MD
5
Management research review
5
Marketing i menedžment innovacij : m&mi
5
Premier reference source
5
Springer Proceedings in Business and Economics
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Economics of innovation and new technology
4
IEEE transactions on engineering management : EM
4
International journal of entrepreneurship and innovation management
4
Journal for global business advancement : JGBA
4
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Source
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ECONIS (ZBW)
1,229
Other ZBW resources
67
USB Cologne (EcoSocSci)
39
RePEc
17
BASE
8
EconStor
4
USB Cologne (business full texts)
3
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1
Performance
marketing
model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan
- In:
Expert journal of marketing
5
(
2017
)
1
,
pp. 1-9
and competing superiority for increasing the
marketing
development of the bakery business actors in Central Java. This …
Persistent link: https://www.econbiz.de/10011764060
Saved in:
2
Innovation in
marketing
: new perspectives for profit and growth
Levitt, Theodore
-
1962
Persistent link: https://www.econbiz.de/10000052459
Saved in:
3
Planung und Durchsetzung von Vertriebsinnovationen - dargestellt am Beispiel der Lieferantenabteilung
Buerke, Günter
-
1988
Persistent link: https://www.econbiz.de/10000083485
Saved in:
4
Innovation, Wettbewerb und
Marketing
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
5
Marketing
für Innovationen in der Automobilindustrie : der Pioniervorteil und die Bedeutung des Marketings neben der reinen Innovationsleistung in einem reifen, wettbewerbsintensiv...
Wolf, Kai Henning
;
Wolf, Kai H.
-
2008
Persistent link: https://www.econbiz.de/10003781987
Saved in:
6
The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong
;
Atuahene-Gima, Kwaku
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
Saved in:
7
The shift : the transformation of today's marketers into tomorrow's growth drivers
Davis, Scott M.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003822843
Saved in:
8
Innovationskommunikation in dynamischen Märkten : empirische Ergebnisse und Fallstudien
Mast, Claudia
-
2006
Persistent link: https://www.econbiz.de/10003377475
Saved in:
9
A research in relating entrepreneurship,
marketing
capability, innovative capability and sustained competitive advantage
Lee, Jia-sheng
;
Hsieh, Chia Y.
- In:
Journal of business & economics research
8
(
2010
)
9
,
pp. 109-119
Persistent link: https://www.econbiz.de/10008806740
Saved in:
10
Innovation
marketing
and entrepreneurial initiatives within a global commerce strategic framework : toward a creative future for entrepreneurial
marketing
in developing countries
Saunders, Wallace
;
Patel, Nilesh
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 589-598)
.
2007
Persistent link: https://www.econbiz.de/10003677616
Saved in:
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