A retail business model articulates how a retailer creates value for its customers and appropriates value from the markets. Innovations in business models are increasingly critical for building sustainable advantage in a marketplace defined by unrelenting change, escalating customer...

Innovativeness is much desired in the nonprofit sector to meet emerging market challenges, yet research has largely neglected to examine factors that influence individual managers’ innovativeness on specific projects, or the effect of innovation on project outcomes. We develop and test a...