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Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market
Rahman, Mizan; Hasan, Md. Rajibul; Floyd, David - In: Strategic change : SC ; briefings in entrepreneurial finance 22 (2013) 3/4, pp. 225-239
Persistent link: https://www.econbiz.de/10009766239
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Constituents of radical innovation : exploring the role of strategic orientations and market uncertainty
Sainio, Liisa-Maija; Ritala, Paavo; … - In: Technovation : the international journal of … 32 (2012) 11, pp. 591-599
Persistent link: https://www.econbiz.de/10009665516
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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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Playing the changes on the jazz metaphor : an expanded conceptualization of music, management, and marketing-related themes
Holbrook, Morris B. - 2007
Persistent link: https://www.econbiz.de/10003786230
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Market, learning and service orientations : an integrated framework for understanding retailer performance
Ye, Lilly; Robertson, Tip - In: The journal of retail marketing management research : JRMMR 2 (2009/10) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10003838091
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The shift : the transformation of today's marketers into tomorrow's growth drivers
Davis, Scott M. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003822843
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Exploring TQM-innovation relationship in continuing eduction : a system architecture and propositions
Liao, Shu-hsien; Chang, Wen-jung; Wu, Chi-chuan - In: Total quality management & business excellence : an … 21 (2010) 11/12, pp. 1121-1139
Persistent link: https://www.econbiz.de/10008824977
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Strategic technology management : building bridges between sciences, engineering and business management
Tesar, George (ed.) - 2008 - 2nd ed.
Persistent link: https://www.econbiz.de/10003702082
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Strategic planning for communication of innovation : crowdsourcing as social capital
Ferguson, Sherry Devereaux - In: Strategies and communications for innovations : an …, (pp. 229-242). 2011
Persistent link: https://www.econbiz.de/10008987454
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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679