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My Chevrolet : a case study of Brazilian innovation and entrepreneurship
Hashimoto, Marcos - In: Business horizons 56 (2013) 2, pp. 231-240
Persistent link: https://www.econbiz.de/10009732757
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Development of products and services in small enterprises : proposition of an artifact to discuss creative logics
De Sordi, José Osvaldo; Nelson, Reed E.; Meireles, Manuel - In: Journal of small business & enterprise development 29 (2022) 1, pp. 18-46
Persistent link: https://www.econbiz.de/10013163300
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A longitudinal study of the creation methods used by entrepreneurs to develop new products and services
De Sordi, José Osvaldo; Nelson, Reed E.; Meireles, Manuel - In: International journal of entrepreneurship and … 24 (2020) 6, pp. 482-502
Persistent link: https://www.econbiz.de/10012509776
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My Chevrolet: A case study of Brazilian innovation and entrepreneurship
Hashimoto, Marcos - In: Business Horizons 56 (2013) 2, pp. 231-240
This case study examines Fabio Middlestaedt and his conception, proposal, and implementation of My Chevrolet. The Brazilian automotive market is explored in relation to the American and other global markets, as is General Motors and General Motors Brazil. An appendix outlining the outcome of the...
Persistent link: https://www.econbiz.de/10010617282