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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25

Persistent link: https://www.econbiz.de/10011422679

Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 69 (2016) 7, pp. 2471-2479

Persistent link: https://www.econbiz.de/10011491067

Radical innovation, market orientation, and risk-taking in Chinese new ventures : an exploratory study

Li, Cai; Yu, Xiaoyu; Liu, Qing; Bang, Nguyen - In: International journal of technology management : IJTM 67 (2015) 1, pp. 47-76

Persistent link: https://www.econbiz.de/10011491586

Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability

Roy, Sanjit; Balaji, M. S.; Bang, Nguyen - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 299-333

Persistent link: https://www.econbiz.de/10012248971

When new product development fails in China : mediating effects of voice behaviour and learning from failure

Bang, Nguyen; Chen, Junsong; De Cremer, David - In: Asia Pacific business review 23 (2017) 4, pp. 559-575

Persistent link: https://www.econbiz.de/10012154059

Competition vs. collaboration: a four set game theory : innovation, collaboration, imitation, and "do nothing"

Li, Mo; Bang, Nguyen; Yu, Xiaoyu; Han, Yuqing - In: International journal of technology management : IJTM 76 (2018) 3/4, pp. 285-315

Persistent link: https://www.econbiz.de/10011896395

Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure

Bang, Nguyen; Chen, Junsong; Foroudi, Pantea; Yu, Xiaoyu; … - In: Journal of strategic marketing 30 (2022) 5, pp. 443-480

Persistent link: https://www.econbiz.de/10013370891

When will firms share information and collaborate to achieve innovation?

Li, Mo; Nguyen, Bang - In: The Bottom Line 30 (2017) 1, pp. 65-86

Purpose This paper aims to provide academics and practitioners working with collaboration of technology information and innovation with a review of key interfirm-collaboration topics, such as the determinants of innovation activity, innovation, imitation, the impact of competition, collaboration...

Persistent link: https://www.econbiz.de/10014686983