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This paper examines the role of sustainability as a major driver of innovation, and assesses its affect on firms … matched control firms. A logit regression model was employed to predict whether firms that adopt sustainability initiatives …
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Management scholars have sought to answer the question: is there a financial payoff for ad-dressing ecological and social issues? We move beyond this question and include a time com-ponent for corporate financial performance (CFP) and a firm’s innovativeness in order to ask: when does it pay?...
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