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Over the past years, businesses have had to tackle the issues caused by numerous forces from political, technological and societal environment. The changes in the global market and increasing uncertainty require us to focus on disruptive innovations and to investigate this phenomenon from...
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The purpose of this study is to examine the impact of the standardization of the new product development (NPD) process … several degrees of standardization. Quantitative and qualitative research methods were applied in the study. A regression … that the standardization of the NPD process does have an impact on its efficiency. From the obtained results, it may also …
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In order to stay efficient, companies need to improve their existing business processes on a continuous basis. To ensure competitive edge, it is essential for companies to adapt radically to new business opportunities and when external demands change. However, experience and research show that...
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