new product creativity dimensions of novelty and meaningfulness on consumers' purchase intention with the mediating roles … and a sample that included 221 respondents, the results indicate that novelty and meaningfulness do not affect consumers …This study aims to extend creativity literature based on consumers' perspective by examining empirically the effects of …

-of-type studies to understand the relationship between individual consumers' motives to innovate and the novelty and utility of the … addition, we find that a strong utility motive is associated with reduced solution novelty — perhaps because if individual … motives drive solution novelty; the more an innovator is “in it for fun,” the more novel the solution developed. However …