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solutions they develop. The theoretical framework integrates self-determination theory and goal setting theory.The major …
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This study aims to extend creativity literature based on consumers' perspective by examining empirically the effects of new product creativity dimensions of novelty and meaningfulness on consumers' purchase intention with the mediating roles of perceived values, consisting of perceived hedonic...
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In a dynamic business environment, implementing innovative commercial technologies facilitates the winning of new competitive advantages in the retail industry, given the manifested influence on consumer buying behaviour towards commercial units, as well as the significant contribution to the...
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