Are innovative consumers emotional and prestigiously sensitive to price?
Year of publication: |
2014
|
---|---|
Authors: | Aroean, Lukman ; Michaelidou, Nina |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 3/4, p. 245-267
|
Subject: | consumer innovativeness | price-prestige sensitivity | need for emotion | hedonic enjoyment | structural equation modelling | mobile phones | Emotion | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Innovation | Strukturgleichungsmodell | Structural equation model | Hedonischer Preisindex | Hedonic price index | Innovationsmanagement | Innovation management |
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