Narrow search
Showing 1 - 10 of 1,826
Cover Image
Product development based on design attributes : an empirical analysis of perceptions and influences
Brusch, Michael; Baumert, Katrin; Kastner, Paula - In: International journal of quality and service sciences 9 (2017) 3/4, pp. 371-382
Persistent link: https://www.econbiz.de/10011772131
Cover Image
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía; Smith, N. Craig - 2019
Persistent link: https://www.econbiz.de/10012160781
Cover Image
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Cover Image
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Cover Image
How market perceptions influence knowledge strategies on user involvement
Christiansen, John K.; Lefèvre, Anne Sofie; Varnes, … - In: Strategic market creation : a new perspective on …, (pp. 285-312). 2008
Persistent link: https://www.econbiz.de/10003732366
Cover Image
Die strategische Rolle des Designs für erfolgreiche Innovationsprozesse
Wagner, Georg; Huber, Daniel; Christoffer, Ralf - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 3, pp. 46-50
Persistent link: https://www.econbiz.de/10003535912
Cover Image
A value cocreation strategy model for improving product development performance
Hsu, Yen - In: The journal of business & industrial marketing 31 (2016) 5, pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Cover Image
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Cover Image
An empirical examination of the relationship between design, the NPI process and strategy implementation
Sung, Tung-Jung; Gilmour, Peter - In: International journal of technology management : IJTM 24 (2002) 5/6, pp. 542-556
Persistent link: https://www.econbiz.de/10001708378
Cover Image
Effective product organisation and development
Wills, Gordon (contributor) - In: European journal of marketing : EJM 18 (1984) 6, pp. 2-123
Persistent link: https://www.econbiz.de/10001065459