Narrow search
Showing 1 - 10 of 690
Cover Image
A New Product Taxonomy : Value Cocreation from Product to Brand by Enculturation Conformance
Pan, David W.; Pan, Alan - 2022
This paper contributes to literature by adding a new taxonomy that has deductively scaled business product into four different types. It is both visually and conceptually resourceful in developing suitable business strategies for firms to engineer products that will fit with a proper segment of...
Persistent link: https://www.econbiz.de/10014243799
Cover Image
Service Innovation in Product-Centric Firms : A Multidimensional Business Model Perspective
Kindström, Daniel - 2016
Purpose– This article aims to investigate the nature and characteristics of business model elements required for successful service innovation. The authors examine which unique resources and capabilities product-centric firms should develop and deploy to pursue service...
Persistent link: https://www.econbiz.de/10013005310
Cover Image
Crowdsourcing New Product Ideas Under Consumer Learning
Huang, Yan; Singh, Param Vir; Srinivasan, Kannan - 2014
We propose a dynamic structural model that illuminates the economic mechanisms shaping individual behavior and outcomes on crowdsourced ideation platforms. We estimate the model using a rich data set obtained from IdeaStorm.com, a crowdsourced ideation initiative affiliated with Dell. We find...
Persistent link: https://www.econbiz.de/10014174825
Cover Image
Marketing Communications Model for Innovation Networks
Correia, Tiago João; Mateus, Américo; Leonor, Susana - 2015
Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms emerge such as open innovation and co-creation that are...
Persistent link: https://www.econbiz.de/10014131990
Cover Image
Innovation and trends in olfactory marketing : a review of the literature
Chatterjee, Shuvam; Bryła, Paweł - In: Journal of economics & management 44 (2022) 1, pp. 210-235
Aim/purpose - Olfactory marketing is a phenomenon that is in the current trend of usage by marketing experts to ensure that consumers are more involved in the purchase decision-making process. This paper aims to review the studies involved in consumer purchase intentions influenced by fragrance...
Persistent link: https://www.econbiz.de/10014324922
Cover Image
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on … behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be … customers in two out of five segments. -- Context effects ; categorization ; brand choice models ; new brand introduction …
Persistent link: https://www.econbiz.de/10003770795
Cover Image
Entrepreneurial ecosystems : impact on the quality of life in a region
Gamidullaeva, Leyla Ayvarovna; Agamagomedova, Saniyat - In: Global business & economics review 25 (2021) 1, pp. 68-88
Persistent link: https://www.econbiz.de/10012594583
Cover Image
Innovation and Market-Driven Management in Fast Fashion Companies
Arrigo, Elisa - 2013
In hyper-competitive markets, innovation is critical for the growth of market-driven companies. An examination of case studies of highly competitive global companies in the fast fashion sector, reveals that detailed understanding of the market, deriving from direct management of their stores,...
Persistent link: https://www.econbiz.de/10013087163
Cover Image
Women Directors on Corporate Boards : From Tokenism to Critical Mass
Torchia, Mariateresa - 2013
Academic debate on the strategic importance of women corporate directors is widely recognized and still open. However, most corporate boards have only one woman director or a small minority of women directors. Therefore, they can still be considered as tokens. This article addresses the...
Persistent link: https://www.econbiz.de/10013092855