developing a personal brand of knowledge workers. The intermediary role of personal branding in the relationship of tacit …

service, colleges and institutes every year come up with several innovative strategies to brand themselves up in front of … Institute visibility. Therefore, this paper attempts to explore and examine all such new creative and exclusive branding … strategies institutions have adopted of recent to be noticed in front of companies to maximize their campus hirings …

. In theory section, we propose that the level of cultural uncertainty avoidance embedded in a firm determine its marketing …. Marketing creativity and product innovation influence finally the firm marketing performance. Empirically, we study trademarked … complexity and the broadness of a trademark as a measure of marketing creativity and the rate of product innovations. Among …

capitalize on innovation in their branding strategies. Four major factors are identified to have an impact on how innovation …Innovation is rapidly becoming a central driver in the marketing strategy of many service companies, while its effects … research results support that if utilized correctly marketing activities capitalizing on innovation indeed can make service …

management strategies, indicating either the need to enhance their use or, on the contrary, the lack of need for design. …

different types. It is both visually and conceptually resourceful in developing suitable business strategies for firms to …

enhanced through the use of a hotel marketing strategy to compete with others. The aim of this paper is to examine the … relationship between the innovation of the brand, dynamic capability of marketing, brand communication, brand experience, and brand …: brand innovation has a positive effect on brand communication; dynamic marketing capability has a positive influence on …

orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product … innovativeness as factors to leverage marketing performance. Five hypotheses were developed and tested in a sample frame of 121 SMEs …-resonance innovation capability in two folds. Firstly, a techno-resonance innovation capability is proved as a mediator of marketing …

in determining rates of product and marketing innovations among farm-based agribusinesses. These findings further …